Book reviews are opportunities for self promotion.

You’ve read your best friend’s book, which is a writer, and you’re going to give it a review. But you’re also a writer. When you critique her book, should you mention your own?

Nope. In the review you write for your friend, you most definitely shouldn’t “MENTION” that you’re a writer, that you wrote a book, or the name of your book. But what kind of writing do you do? Can you write a review in the manner of your writing?

There are a few essential components you should include in a review to promote yourself without disclosing to the readers or the people being reviewed that YOU have given the book an unflattering review:

keywords that market YOU. For instance, if the book is a romance novel, I might note that it was advertised on a website blog. It is acceptable to mention the blog where you got the book and where you found writing and wordsmithing advice, which is why I used the blog’s link to buy the book from Amazon.com.

your signature. Always include your name when reviewing a book written by someone else since it helps people recognize you. Your name is also your signature. If other readers concur with your assessment, they might mention you in their review, which would raise awareness of your name.
writing style and voice.Your audience will grow accustomed to and anticipate a particular tone and style from you. Finding that tone and voice in another location on the internet and being able to identify it there is always pleasant. Utilize your writing voice and style to gain notoriety through critiques of other people’s work.

Functional reviews are approved or rejected. Did you aid the reader in making a purchasing decision?
You’ve encouraged the reader to like your review and buy the book by inserting a call to action in your review, such as “Go ahead and purchase this book, you’ll want it in your library forever.”

You’ve endorsed the reader’s action in your review by including a call to action. Writers should always incorporate ACTION in their testimonials, reviews, and advice because it gives readers a chance to delegate responsibility.

Functional reviews are approved or rejected. Did you aid the reader in making a purchasing decision?
You’ve encouraged the reader to like your review and buy the book by inserting a call to action in your review, such as “Go ahead and purchase this book, you’ll want it in your library forever.”

Be a Charger- You’ve endorsed the reader’s action in your review by including a call to action. Writers should always incorporate ACTION in their testimonials, reviews, and advice because it gives readers a chance to delegate responsibility.




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