online marketing books

A Closer Look at the Theory and Practice of Content Marketing

The next big thing in internet marketing is frequently thought to be content marketing. Business owners who are aware of the risk are probably surprised because any business solution that is hyped up should not be readily accepted without careful consideration. Therefore, it is essential to have clearly defined business goals and the purpose of …

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Book reviews are opportunities for self promotion.

You’ve read your best friend’s book, which is a writer, and you’re going to give it a review. But you’re also a writer. When you critique her book, should you mention your own? Nope. In the review you write for your friend, you most definitely shouldn’t “MENTION” that you’re a writer, that you wrote a …

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